What's your average deal size?
Are you selling to businesses (B2B)?
Are you selling to consumers (B2C)?
Which Go-To-Market Strategy Should You Use?
## Choose Your GTM Strategy This interactive tree guides you through the key decisions that determine your go-to-market approach. ### What you'll learn: - **B2B vs B2C** — which market to target first - **Budget tiers** — what's realistic for your resources - **Channel selection** — sales-led, product-led, content, paid, community, or partnerships - **Hybrid approaches** — when to combine multiple strategies > Click through each branch to find your best-fit GTM strategy. *Built with [Decision3](https://decision3.app)*